Review Article

Citation Counts, Not Journal Branding, Should Guide Academic Recognition

Author: Dr. Navneet O. Soni

Email: navneetsoni1978@yahoo.com

Volume: 1 | Issue: 2 (March–April 2026) | Pages: 11–16 | Published: March 1, 2026

Abstract

The prevailing academic culture continues to place journal branding and indexing ahead of the real impact of research. However, the value of a scientific contribution should be measured by the extent to which it is quoted, discussed, and built upon, not by where it is published. This mini-review argues that peer review, including on the basis of articles published in journals indexed by Google Scholar or Copernicus, should be recognized in academic evaluation systems.

Keywords

Impact factor; Index; Scopus; Web of Science; Google Scholar; Index Copernicus; Citation-index; I-Index

How to Cite This Article

APA Style

Soni, N. O. (2026). Citation counts, not journal branding, should guide academic recognition. Journal of Wound Medicine, 1(2), 11–16.

NLM Style

Soni NO. Citation counts, not journal branding, should guide academic recognition. Journal of Wound Medicine. 2026;1(2):11-16.

Vancouver Style

1. Soni NO. Citation counts, not journal branding, should guide academic recognition. Journal of Wound Medicine. 2026;1(2):11-16.

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Citation Counts, Not Journal Branding, Should Guide Academic Recognition by sonidrnavneet