Journal of Wound Medicine Journal of Wound Medicine 1 2 2026-03-01 Navneet O Soni Navneet O Soni navneetsoni1978@yahoo.com 11 16 10.5281/zenodo.18837555 https://doi.org/10.5281/zenodo.18837555 https://journalofwoundmedicine.in/article-2026-03-soni-recognition.html https://journalofwoundmedicine.in/journal/soni-2026-recognition.pdf Zenodo https://doi.org/10.5281/zenodo.18837555 The prevailing academic culture continues to place journal branding and indexing ahead of the real impact of research. The value of scientific work should be measured by citation impact rather than the prestige of the journal. This review discusses how citation-based recognition can improve fairness in academic evaluation systems. Impact factor Scopus Web of Science Google Scholar Index Copernicus Citation index Soni, N. (2026). Citation Counts, Not Journal Branding, Should Guide Academic Recognition. Journal of Wound Medicine, 1(2), 11–16. https://doi.org/10.5281/zenodo.18837555 en Review Article